Confused About Email Marketing? These Tips Can Help!

Test your email layouts. New offers and the most crucial information should always be at the top. Try using various formats to figure out which of them gets more responses. Once you know which ones will work and which ones won't, keep doing the successful ones! This can help your consumers know what they can expect from your messages and where to find information they need.

Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.

Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.

Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.

Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. A good referral program can increase your EMProTools bonus number of customers.